The Pedigree dog food company had a great idea to raise money for their adoption drive. Named the Million Dog Mosaic, it allows folks to upload a pic of their dog to an online mosaic. For each pic uploaded, Pedigree says it will donate one dollar* to the adoption drive. The asterisks (*) after the dollar, leads you to fine print on this page that says the maximum donation Pedigree will make is $20,000, even if more than 20,000 pics are uploaded. Strangely, on this page the asterisks indicates that the maximum donation is $10,000. Whats the deal with the differing amounts? And why is it called the ”Million Dog Mosaic” if they only donate 10 or 20 G’s?
The mosaic already has over 27,000 posts, so posting a pic won’t earn additional money from Pedigree. Unless you write them a letter letting them know that the title “Million Dog Mosaic” is misleading. Encourage them to clarify their maximum donation amount. Encourage them to up the ante on their donation to a million bucks. Yes, they also donate tons of food to animal shelters. Yes, they also promote adoption. Thank them for that. But also press them to add a few zeros to their “million” dog mosaic donation.
To upload your dog’s pic, click here.
To let Pedigree know you want to make the “Million” dog mosaic worth an actual million, click here.
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