Daily Walrus - Helping People Help Animals

Million* Dog Mosaic | February 29, 2008

The Pedigree dog food company had a great idea to raise money for their adoption drive. Named the Million Dog Mosaic, it allows folks to upload a pic of their dog to an online mosaic. For each pic uploaded, Pedigree says it will donate one dollar* to the adoption drive. The asterisks (*) after the dollar, leads you to fine print on this page that says the maximum donation Pedigree will make is $20,000, even if more than 20,000 pics are uploaded. Strangely, on this page the asterisks indicates that the maximum donation is $10,000. Whats the deal with the differing amounts?  And why is it called the “Million Dog Mosaic” if they only donate 10 or 20 G’s? 

The mosaic already has over 27,000 posts, so posting a pic won’t earn additional money from Pedigree.  Unless you write them a letter letting them know that the title “Million Dog Mosaic” is misleading.  Encourage them to clarify their maximum donation amount.  Encourage them to up the ante on their donation to a million bucks.  Yes, they also donate tons of food to animal shelters.  Yes, they also promote adoption.  Thank them for that.  But also press them to add a few zeros to their “million” dog mosaic donation.

To upload your dog’s pic, click here.

To let Pedigree know you want to make the “Million” dog mosaic worth an actual million, click here.

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About author

Hello - we are Jenny and Ryan, a couple living in Brooklyn, New York. We are both busy with school and work but try to take time to do something every day to make the world a better place for animals. Occasionally we may link to outside websites for additional resources, but we do not necessarily endorse all policies of these organizations. Despite the title of our blog, the focus is not only on walruses. So what's with the title? We named this blog after our cat, Wally, aka The Walrus. We are the proud parents of two cats (Wally and Tito) and one dog (Luigi).

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